“Woods has a combination of skills that are hard to match: deep expertise in user research, a passion and talent for user-centered UX and design, and a dogged commitment to being empathic and unbiased in their research. The quality of methodology, thoughtfulness, and insight produces high-quality work that matters.”

There is no way to develop an amazing UX Design without understanding the purpose of the product, and the end users’ needs. In our case that requires a view into the arcane world of healthcare and health insurance, and yet Woods quickly jumps in, learns why users need the product, and what users need the product to answer.”

“The workshop process that was utilized to ensure that [Woods and its] clients are aligned on the project goals and scope is incredibly smart. 


The benefit was twofold – 1. it gave me confidence that they deeply understood what we were trying to accomplish and that we were scoped to work properly and 2. it provided our stakeholders with comfort in the team we’d be working with.”

There were three things that stood out to us: their passion for helping us, the fact that Woods truly listened to and cared to deeply understand our Mission, Vision and Values and their ability to translate that to our audiences in an authentic, clear, meaningful and professional manner.”