Amy runs Woods’ Portland, Maine studio where she leads creative strategy workshops, concept ideation, and digital design to make communication solutions, digital products, and visual languages for brands.

Amy’s creative team works in tandem with the research team to use insights from social science, UX and design research. She visually demonstrates findings, identifies form, creates content and defines functional needs from the formative research work in order to develop smarter visual design. Amy’s current clients hire her for visual acuity, insights into how visual design elevates products for the people using them, and her energetic approach towards solving challenging business problems with visual communication.

Amy holds a BFA from the New England School of Art and Design at Suffolk University and teaches as an adjunct graphic design instructor at MECA&D. As an advocate for creativity, collaboration and community in the New England creative scene, she serves on the board of directors with both AIGA Boston and SPACE in both programming and communication leadership roles.

Chris leads his team to design and execute qualitative research projects to arrive at better questions and achievable meaningful solutions for clients in the B2C and B2B space. He applies this approach across industry: consumer e-commerce, engineering service, fashion technology, financial, healthcare, life science, software, and wellness.

He likes finding better questions to help clients and internal teams get closer to solutions. He interviews consumers and buyers about their daily life to best learn how people interact with products, brands, and each other in different environments.

He’s an occasional panelist, speaker, and event moderator in the research and design space.

Chris holds a MS in Communication Theory from Clark University and a BA in History from Wheaton College.

A strategist and creative leader at heart, Susan embodies a deep understanding of not only how business works but also why design matters, and how research serves as the catalyst for crafting truly exceptional solutions.

She understands that successful branding and digital products are not merely visually striking but add value to the way people live, work, and behave. It is in this intersection of empathy and design excellence that Susan excels. Her commitment to data-driven decision-making and a user-first approach consistently yields solutions that leave a lasting impact.

Susan holds an MFA in Graphic Design from Yale University and a BFA in Advertising Design from the College for Creative Studies. She recently completed UX research and digital marketing coursework offered by Curiosity Tank UX Research and by General Assembly in Boston, MA.

Collin has nearly 20 years experience as a copywriter. He grew into advertising adulthood at agencies guided by some extremely talented people with small egos. He’s helped brands tell their story in every medium: television, print, radio, web, apps, social, branded content, and immersive/experiential. His clients include Liberty Mutual, Toyota, Airstream, Saucony, Subway Restaurants, Tractor Supply Company, Putman Investments, and Polartec. Collin lives in Midcoast Maine and was into birding before it was on trend.

Christine Andrews founded Concord Evaluation Group (CEG) in Concord, MA in 2008. Dr. Andrews holds a Ph.D. in education research, evaluation, and measurement from the University of Pennsylvania. She recently became a Certified Financial Education Instructor℠ through the National Financial Educators Council and has recently served as a financial literacy coach for low-income women.

CEG and Christine collaborate with Woods Creative on formative and summative evaluations of programs and projects across various organizations and settings.

Jake Nevrla is a producer, engineer, and multi-instrumentalist with over two decades of experience in the audio field. Raised in Arkansas, he began recording local punk bands as a teenager, using a borrowed laptop and a karaoke mic in his parent's living room. In the years since, he has performed, toured, and recorded with numerous artists, both in New England and California. In addition to his musical endeavors, he produces a wide range of audio content for radio, podcasts, social media, and film. His work at Woods Creative has encompassed both creative leadership and sound production in sound design for the Material Wise Podcast and various AIGA Boston event campaigns including D35IGN.