We use a number of research techniques to best address your business needs, budget, and curiosity. Our research doesn’t render itself in a report that is filed away; it transforms itself in our design work, where form and content work together seamlessly, pulling people through a journey that melds with their daily life.
Our independent formative and summative research work use a number of different social science methods to provide messaging, design, and experience direction.
Before we dive into any research or design, we want to discover more about who you are and why you do what you do. During the working session, we will work with you to specifically define what your requirements are, and in the process, find how your values can best be communicated through your brand and how they connect with your customer’s values. The outcome is a specific, simple directional brief for the research or design work to guide the project.
Using our own qualitative methodology, we will review the effectiveness of your experience and recommend ways to change it for the better for the people that use it. Be it web, print, or spatial design, our review reports leverage prototyped enhancement examples, user flow and wayfinding video, and experience and design recommendations that you can implement quickly.
Depending on your product, it may be useful to see how people interact with your product, experience, and others in the environment in which it lives. With our experience in retail, grocery, and hospital settings, we propose client-specific field study research so they see how their product works in real-life, not a lab.
Throughout the rapid design research process, we will conduct formative, summative, and usability one-on-one interviews as you quickly iterate on your design, perfect your food product, or enhance your messaging. We interview people remotely and in-person throughout the world. We partner with local, national, and international recruiters to make sure the people we talk to are the right people so we get the direction we need. Our methodology doesn’t just tell you what people say, we interpret what they say so you can make meaningful choices that are good for your business and customers.
Often, an interview or experience review isn’t enough to tell us about your organizational or customer culture. For our clients that seek a more longitudinal perspective of their customers, we’ll immerse ourselves in the environment in which they live and work. We’ll learn about habits and tendencies that we might not otherwise learn, thereby illuminating how your brand, product, or idea can best fit into your customers’ world.
During the formative stage of any design project, the need for competitive analysis and communication research often arises too late in the process. For our clients that seek early creative direction and less complication, we will provide a concise, actionable research report of how best to address their business goals. The report will contain findings and recommendations that applies specifically to their specific business needs.
Your customer’s characteristics and buying preferences are a small part of their story, and can even be misleading. How your customers live their lives, what they notice, what they don’t, what frustrates them, inspires them, and when they like to hear from you is more directional than traditional personas. This humanist approach helps guide our clients’ work in ways that treat their customers like people with real needs and emotions, not mechanical users.
Artificial / Augmented Intelligence (AI) and Automation Validation
We believe that the best artificial intelligence is that which learns from humans communicating with humans, not humans communicating with technology. Leveraging our own research and discovery methodology, we will work with you to develop AI and automation to help ensure that the human element is not lost while you create efficiencies for humans. Through our research and recommendations, we help our clients bridge the gap from the common feeling of being less connected in a more connected and automated world.