Research

We use a number of research techniques to best address your business needs, budget, and curiosity. Our research doesn’t render itself in a report that is filed away; it transforms itself in our design work, where form and content work together seamlessly, pulling people through a journey that melds with their daily life.

SERVICES

We use a number of research techniques to best address your business needs, budget, and curiosity. Our research doesn’t render itself in a report that is filed away; it transforms itself in our design work, where form and content work together seamlessly, pulling people through a journey that melds with their daily life.

SERVICES

USABILITY TESTING

We conduct both online and in-person one-on-one usability tests. We will test your website, application, or print material and report out the key strengths and weaknesses of your design in a concise, well designed report. We partner with facilities around the country to ensure we recruit and speak with a sample that most resembles your current and intended audience.

FOCUS GROUPS

Sometimes we need to pressure test your research and intuition as we continue to learn about the effectiveness of a brand, product, experience, or idea. Often, a focus group or two is the best way to gather the qualitative, formative feedback you need. We will conduct focus groups at our location in Portland, Maine as well as throughout the world to gather the formative, actionable feedback from the right demographic.

ETHNOGRAPHY

Ethnographic evaluations offer a deeper level of immersion and a more longitudinal perspective of the culture of your customers. Offering a higher degree of validity, ethnographic evaluations allow us to fully immerse ourselves in the culture of your customers over a longer period of time. We’ll learn about their habits and cultural tendencies so we can see how your product, brand, or idea can best fit into their world.

FIELD STUDY

Often, a product or digital experience is best researched in the field, not the lab. Using both passive observation and active participation, we conduct half day, full day, of multi-day field studies. We’ll learn more about how your customers interact with your product, experience, and others in real world environments.

USER EXPERIENCE AND HUMAN FACTORS HEURISTIC REVIEW

User experience research focuses largely on the digital sphere and human factors research focuses largely on product and physical design. We do both. We will research your competitors and review your experience, be it web, print, or spatial. We apply our own qualitative research methodology to rate what we believe is working in your design, what is not, and will concisely detail our findings in an actionable, well designed report.

SECONDARY RESEARCH AND REPORTING

Often, clients seek to have an understanding of user experience best practices as it applies specifically to the experience they are creating. We’ll conduct competitive analysis, research latest trends that demonstrate return-on-investment, as well as leverage our own perspective to provide user experience recommendations.

24-HOUR PERSONA STORY RESEARCH

While all of our research identifies a user profile to guide project work, we believe the most illuminating perspective into your customer is the 24-hour persona. Here, we identify less of the general likes and dislikes of the user profile, and more of the human habits and moods that surface during the average day of your customer. In a well-designed, concise report, we will walk through a typical day of your customers, so that we see them for their full human qualities, not just their mechanical user behaviors.