Field Study, Design Research and Creative Strategy, Brand Identity
Taproot Acres creates homeopathic remedies for patients interested in a more integrative and preventative approach to their health. We were asked to study the micro-culture of the space where the remedies were created prior to developing the brand identity. This field study informed a brand that showcased the rooted knowledge of herbs, their health benefits, and the historical farm in which they’re grown.
The logo design is being used on Taproot Acres’ products first line of custom products and the company continues to see commercial success.
Art DIRECTION / DESIGN: Amy Parker
HX: Chris Bransfield