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Ringmaster

Design Research and Creative Strategy, Brand Identity, Packaging Design

THE PROJECT

Ringmaster was a personal project where the “client” need was a brand and packaging design system for the many generic products ranging from candles to milk to USB drives. Amy designed a packaging suite to reflect the eclectic range of products, conceptually driven from how eclectic the circus is. She created a brand that showed the range where each product was its own act under the big top itself.

THE RESULT

The design research informed the Ringmaster identity and packaging system including the name, logo, color palette, type, lithograph illustration curation and packaging dielines. This work was featured on thedieline.com.


CREDITS

ART DIRECTION / DESIGN: Amy Parker
PHOTOGRAPHY: Molly Akin


CREDITS

ART DIRECTION / DESIGN: Amy Parker
PHOTOGRAPHY: Molly Akin

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