Product Page Assessment
User Experience Heuristic Review, Usability Testing
We conducted a series of formative interviews with potential buyers of customer relationship management applications. The purpose of the research project was intended to test the usability of the redesigned homepage and various L2 pages. While we gathered substantive usability feedback, the interviews revealed much more about the lives of these high-stressed working professionals. In fact, that was the most significant driver towards experience engagement as opposed to the usability of the pages themselves. In learning more about buyers’ daily work lives, and how that work life extended into their personal sphere, we learned more about the importance of animations and other types of multi-media content that they preferred. We leveraged our findings with secondary research and created responsive designs that embodied Pega’s brand and specifically appealed to this audience in personal, meaningful ways.
We continue to build animated content that pull potential Pega buyers into their digital experience in a non-obtrusive way. We also continue to conduct research to determine if the updated animations and experiences are both usable and seamlessly blend into the lives of these technology buyers.
UX / HX: Chris Bransfield, Sara Garver, Amaya Arcelus
ART DIRECTION / DESIGN: Amy Parker