Vertical Applications Strategy
Secondary Research and Reporting, Design Research and Creative Strategy, Digital Design
We worked with Pegasystems’ Digital Team to explore ways to enhance their website experience so that visitors could easily determine what products applied to their particular industry and business challenge. Rather than approach the project in a siloed way, we looked at the experience holistically so that the entire website conveyed consistent messaging, iconography, and seamless navigation. To accomplish this, we held a series of working sessions with Pegasystems to gain a solid understanding of its business requirements, site analytics, and long-term goals. We also engaged in a thorough review of the current digital experience and conducted extensive usability and design research to inform the project work.
The collaborative approach to the project, along with our research and creative strategy, has enabled Pegasystems to develop a responsive and seamless digital experience.
UX / HX: Chris Bransfield
Art DIRECTION / DESIGN: Amy Parker