Design

As the visual manifestation of imagination and bravery, design claims value in furious balance of form and content and embodies human-like qualities in commentary, social responsibility, motives, and delight. And much like the woods’ intricate systems in nature, the more it is explored the more it reveals. We transform our research into art direction: concepts, allegory and artful communication in this visual space.

SERVICES

As the visual manifestation of imagination and bravery, design claims value in furious balance of form and content and embodies human-like qualities in commentary, social responsibility, motives, and delight. And much like the woods’ intricate systems in nature, the more it is explored the more it reveals. We transform our research into art direction: concepts, allegory and artful communication in this visual space.

SERVICES

Design research

We are professional observers and look for smart design solutions in the current landscape of products and services. Our observational knowledge stems from history, design practice and communication theory. This continuous learning comes from exploring museums and galleries, attending or teaching workshops, seeing lectures, or participating in immersive conferences. These current perspectives are brought to our clients to help them run with important new technologies, techniques, or sociological ideas to strengthen creative strategy.

Creative Strategy

With our design research we make informed choices for unique creative strategy to tackle communication problems for each client. We connect our formal research methodology and form insights to write concise creative briefs, and creative directions to pursue for the creative process.

Brand Identity & System Design

We provide creative direction and design logos to tell unique stories based on the discovery of a client’s north star. We consider scale and ‘mark-profile’ for responsive site requirements, adaptive logo design, and fav icons. As part of the brand deliverables, we create business cards, supporting stationery, iconography, and brand guidelines.

Environmental Design

Environmental design strongly influences how people com-municate within it. Our focus is largely about what people should take away from the environment, how it changes them, makes them think a little differently, and entice them to Return. We create wayfinding mechanisms such as signage, flow maps, and other forms of spatial design execution. This can manifest on digital screens or printed materials like posters, banners and vinyl wall graphics.

Social & Marketing Collateral

Depending on business needs, we create marketing collateral as continuation of the brand story. This translates from a range of marketing tactics: Social posts, tote bags, sales sheets or clothing graphics. Depending on how in-depth the campaign work is, we focus attention on the larger creative strategy concepts, and supply design for the supporting tactics to make the vision come to fruition.

Publication Design

We design publications using our expertise in layout, typo-graphy and illustrative lettering, integrating photography, illustration, and collage.

Sitemap Design & Content Analysis

We will help you determine what content you need, and more importantly, the content you don’t. Usually through a collaborative white board session we will deliver a content map that shows you our collective recommendation. From there, we build sitemaps to clearly represent the content hierarchy for a site or app. We recognize that digital content changes rapidly, so our sitemap recommendation are scalable for those changes. Site map design is often the first step of determining digital flow and design.

Clickable Wireframes

Using prototyping tools, we connect the UX research,
site maps, and content analysis into clickable user interface (UI) wireframes for wearables, mobile, tablet, and desktop experiences. The goal with clickable wireframes is to analyze the content, and ensure the experience flow meets client business requirements without design assets. These wire-frames are comprised of black and white shapes and Greek text.

Prototypes

Prototypes are a step up from wireframes — they include mock design elements within a clickable prototype. High-fidelity wireframes start to define typefaces, dimensions, real content, and greyscale design work. This leads to the final design.

Site & App Design

With unique visual language and imagery development for our client, we design full sites and apps. This is where we bring in photography shoots, stock photography, icon development, font purchasing, color palette definition, illustration, and video/animation direction. We collaborate with development and animation partners to ensure the experiences render beautifully on all digital platforms.