About us


Woods Creative is a human experience and design firm. The ethos and creative process focuses on learning more about who people are and what drives them to make choices. We create brand identity systems, digital products, packaging, spatial environmental design, publications, and marketing collateral, to define and strengthen brands.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.

Woods Creative is a multidisciplinary experience and design firm. The studio creates research reports, digital design and print creative work. This includes: identity systems, websites, environmental design, design collateral, and packaging design. Its creative process provokes meaningful communication, stimulates action and, each time, helps define and strengthen brands.

CLIENTS

  • PEGASYSTEMS
  • NOBLE BIOMATERIALS
  • JOHN HANCOCK
  • DAILY TABLE GROCERY
  • RISINGBEAR FOODS
  • FENDLER PR / MATERIAL WISE PODCAST
  • ARBOR WORKS
  • GODUTI / THOMAS ARCHITECTS
  • HEARTWOOD TREE AND SHRUB
  • SMART WATER MANAGEMENT
  • WELLSPRINGS ACUPUNCTURE

WHO WE ARE

Chris Bransfield

Experience Director & Co-founder

Chris Bransfield is Experience Director at Woods Creative. He works in Portland, ME and Boston, MA.

Since starting his professional career in 2002, Chris has won awards, been published, and led nationally recognized research that prompted a response from the President of the United States. His ethnographic, field study, and usability research has informed museum, store, and operating room environmental and interface design. He has also conducted research and designed: Documents, patient-self reporting tools, websites, apps, children’s educational television programs, video games, voting machines, as well as consumer and medical products.

Today, he continues to conduct research drawing from communication theory, psychology, and sociology to inform experience direction. His work and interests are inspired by people’s history, and in particular, the age-old axiom of “one cannot not communicate.”

Chris holds a BA in history. His coursework highlighted the role of psychology and human communication through a historical lens. He also minored in education policy and American politics. Additionally he holds a MS in communication research.

Amy Parker

Design Director & Co-founder

Amy Parker is a designer. As a Design Director at Woods, she leads creative strategy, ideation, and digital design to make communication solutions, digital products, and visual languages for brands.

Amy’s work reflects her experience as a designer in Bühler, Switzerland, art director in Boston, MA and design director in Portland, ME, with co-founding her own firm. In addition to her design work and leading an intimate team, she leads the EMERGE initiative on the AIGA Boston board that helps expose the design community to new or innovative industry shifts.

Recognized in Computer Arts Projects, The Dieline, and OMMA, Amy has created a range of design work from experience in advertising, UX, marketing, and branding firms with a range in scale and industry: From Fortune 500 companies to small business entrepreneurs. She currently creates brand identity systems, digital products and screen experiences for mobile, tablet, desktop and wearable devices, and packaging. Her current clients are in digital software, outdoor, financial, art, and food industries.

Amy holds a BFA from the New England School of Art and Design at Suffolk University, with a graphic design major and fine art minor. There, she was the sole recipient of the Graphic Design Departmental Honors Award and recognized as an Archer Fellow and Ballotti Scholar.

Kristina Curtis

Designer, Digital Product/Brand

Kristina Curtis a designer fascinated with how people interact with her visual design work and why. She advocates for the UX primary research process and creative strategy, builds wireframes for stakeholder alignment, and designs digital products and brands, from small business websites to larger digital tools for enterprise clients. Kristina’s holistic approach often results in innovative solutions that tie both print and digital together into brand experiences that help clients realize new ways of thinking and shape communication art towards the future.

Kristina holds a BFA in graphic design from the Maine College of Art and a BS, Biology from Husson University.

Donovan Mooney

Associate Designer, Brand/Illustration/Campaign

Donovan Mooney is a designer who sweats the details. He designs logos, lettering, and marketing collateral for both international and local clients alike, and ensures production runs smoothly for print work. Donovan uses research and inspiration to make decisions within his work that feel unquestionably rational yet creatively engaging.

Donovan practices custom lettering using programs such as TypeTool and Glyphs, which allows for original and truly customized wordmarks for clients interested in one-of-a-kind wordmarks. Donovan’s work has also introduced an illustrative style that may be used to heighten the character and impact for clients unique brands.

Donovan holds a BFA in graphic design from the Maine College of Art.

Chris Bransfield

Experience Director & Co-founder

Chris Bransfield is Experience Director at Woods Creative. He works in Portland, ME and Boston, MA.

Since starting his professional career in 2002, Chris has won awards, been published, and led nationally recognized research that prompted a response from the President of the United States. His ethnographic, field study, and usability research has informed museum, store, and operating room environmental and interface design. He has also conducted research and designed: Documents, patient-self reporting tools, websites, apps, children’s educational television programs, video games, voting machines, as well as consumer and medical products.

Today, he continues to conduct research drawing from communication theory, psychology, and sociology to inform experience direction. His work and interests are inspired by people’s history, and in particular, the age-old axiom of “one cannot not communicate.”

Chris holds a BA in history. His coursework highlighted the role of psychology and human communication through a historical lens. He also minored in education policy and American politics. Additionally he holds a MS in communication research.

Amy Parker

Design Director & Co-founder

Amy Parker is Design Director at Woods Creative. She works in Portland, ME and Boston, MA.

During the beginning of her professional career, she worked in Switzerland, immersed in the Bauhaus philosophy in design. This insight into design history guides Amy’s perspective and practice. To further bring clients an understanding of design form and content, she works weekly with a fine art scholar to enhance design thinking and discovery.

Recognized in Computer Arts Projects Magazine, The Dieline, and OMMA, Amy has created a range of design work. She creates traditional print work as identity systems, environmental signage, packaging, and LP covers. Amy also directs short video reels, motion graphics, wearables, and most commonly sought after, websites. She has been described as “…a phenom of creativity, work ethic and collaboration” and one who “…displays genuine empathy towards others and creates a positive environment wherever she is.”

Amy studied at the New England School of Art and Design at Suffolk University where she earned a BFA; Majoring in graphic design and earning a minor degree in fine art. There, she was the sole recipient of the Graphic Design Departmental Honors Award and recognized as an Archer Fellow and Ballotti Scholar.


Collaborators

We collaborate with other experts on many of our projects. Drop us a line if you’re interested in telling us what interests you or what work you have done.

EVENTS + CONFERENCES

AIGA BOSTON PORTFOLIO REVIEWS ’19

Amy Parker Portfolio Lead

Boston, MA: April 28, 2019
https://boston.aiga.org/

KNOWHER SUMMIT ’19

Amy Parker Panel Moderator

Providence, RI: March 23, 2019
http://knowhersummit.com/

SXSW ’19
Conference attendance
Austin, TX: March 8-17, 2019
Previously attended SXSW 2014, 2015, 2017, 2018
https://www.sxsw.com
BOSTON ARTS ACADEMY CREATIVE WORKSHOP ‘19
Amy Parker + Chris Bransfield
Creative workshop for BAA high school students
Boston, MA: February 27, 2019
https://bostonartsacademy.org/
TYPE CON ‘17
Amy Parker + Kristina Curtis Volunteer team
Boston, MA: August 23-27, 2017
http://www.typecon.com/
CONVEY UX ‘17
How to Research and Design for Humans, Not Users
Seattle, WA: March 1, 2017
https://conveyux.com/sessions/how-to-research-and-design-for-humans-not-users/
HUBWEEK / AIGA Boston ‘17
The Changing Boston Designscape: Panel discussion moderation
Boston, MA: October 10, 2017
https://www.facebook.com/aigaboston/videos/1458001654290487/
INTERNATIONAL PLAIN LANGUAGE CONFERENCE ‘15
Susan Kleimann + Chris Bransfield Conference Introduction
Dublin, Ireland: September 17, 2015
http://plain2015.ie/

PRESS KIT

Please contact us if you have specific press inquiries. Download our kit for promotional material.

DOWNLOAD KIT

CREDITS

ART DIRECTION / DESIGN: Amy Parker
UX: Chris Bransfield
PHOTOGRAPHY: Carl Tremblay
TECHNOLOGICAL BUILD: Sierra Okolo